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You Mean Press Placement Isn’t Like the Movies?

 

Wouldn’t it be a magical feat, if you could call a public relations agency and ask to be interviewed immediately by a major newspaper or fashion glossy? How about instan...


How Social Media is Transforming the Beauty Industry

 

It wasn’t too far in our beauty rear view mirror that glossy magazines ruled the beauty and fashion domain. We awaited the arrival of thick September issues to hit newss...


Know Your Brand’s Story

 

An important aspect of public relations is the art of storytelling. A publicist needs to thoroughly understand a brand’s inspiration and why they launched a certain prod...


Hankook Kim of Gentle Monster: CEO of the Future

 

Fashion industry publication WWD (Women’s Wear Daily) recently wrote about Gentle Monster and the brand’s future plans and trajectory. WWD is often referred to as the ...


Christmas in July: Gift Guide Season Starts Now

 

We are still feeling the heat of summer, but this is the time of year print editors start planning Holiday Gift Guides. It may seem early to plan so far ahead, but there i...


Is Social Media Truly Social?

 

Much is written about social media influencers. With the consistent popularity of Instagram, and to a lesser degree Snapchat, it’s not surprising that the selfie era is ...


Catalyst

 

Last week marked the launch of Edith Press, our new boutique PR and communications firm. A friend asked what was the catalyst in this new venture. The answer is simple, ev...


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