Wouldn’t it be a magical feat, if you could call a public relations agency and ask to be interviewed immediately by a major newspaper or fashion glossy? How about instan...
It wasn’t too far in our beauty rear view mirror that glossy magazines ruled the beauty and fashion domain. We awaited the arrival of thick September issues to hit newss...
An important aspect of public relations is the art of storytelling. A publicist needs to thoroughly understand a brand’s inspiration and why they launched a certain prod...
Fashion industry publication WWD (Women’s Wear Daily) recently wrote about Gentle Monster and the brand’s future plans and trajectory. WWD is often referred to as the ...
We are still feeling the heat of summer, but this is the time of year print editors start planning Holiday Gift Guides. It may seem early to plan so far ahead, but there i...
Much is written about social media influencers. With the consistent popularity of Instagram, and to a lesser degree Snapchat, it’s not surprising that the selfie era is ...
Last week marked the launch of Edith Press, our new boutique PR and communications firm. A friend asked what was the catalyst in this new venture. The answer is simple, ev...
