Category: beauty pr

You Mean Press Placement Isn’t Like the Movies?

Wouldn’t it be a magical feat, if you could call a public relations agency and ask to be interviewed immediately by a major newspaper or fashion glossy? How about instantly landing your new handbag collection in the pages of VOGUE or a well-respected style site? What about your new face serum landing in the hands … Continue reading “You Mean Press Placement Isn’t Like the Movies?”

How Social Media is Transforming the Beauty Industry

It wasn’t too far in our beauty rear view mirror that glossy magazines ruled the beauty and fashion domain. We awaited the arrival of thick September issues to hit newsstands and our mailboxes with an eagerness similar to Christmas morning. There was nothing better than relaxing with the September issue of VOGUE, Elle, Bazaar, etc. … Continue reading “How Social Media is Transforming the Beauty Industry”