You Mean Press Placement Isn’t Like the Movies?

Wouldn’t it be a magical feat, if you could call a public relations agency and ask to be interviewed immediately by a major newspaper or fashion glossy? How about instantly landing your new handbag collection in the pages of VOGUE or a well-respected style site? What about your new face serum landing in the hands … Continue reading “You Mean Press Placement Isn’t Like the Movies?”

How Social Media is Transforming the Beauty Industry

It wasn’t too far in our beauty rear view mirror that glossy magazines ruled the beauty and fashion domain. We awaited the arrival of thick September issues to hit newsstands and our mailboxes with an eagerness similar to Christmas morning. There was nothing better than relaxing with the September issue of VOGUE, Elle, Bazaar, etc. … Continue reading “How Social Media is Transforming the Beauty Industry”

Know Your Brand’s Story

An important aspect of public relations is the art of storytelling. A publicist needs to thoroughly understand a brand’s inspiration and why they launched a certain product or service in order to weave their story and present it well to the media. At Edith Press, we tell your brand’s story; however, we can’t do that … Continue reading “Know Your Brand’s Story”

Hankook Kim of Gentle Monster: CEO of the Future

Fashion industry publication WWD (Women’s Wear Daily) recently wrote about Gentle Monster and the brand’s future plans and trajectory. WWD is often referred to as the ‘Fashion Bible.’ It’s a venerable publication, but in recent years it hasn’t published as many in-depth profiles as they were once known for. But their recent article on Hankook … Continue reading “Hankook Kim of Gentle Monster: CEO of the Future”

Christmas in July: Gift Guide Season Starts Now

We are still feeling the heat of summer, but this is the time of year print editors start planning Holiday Gift Guides. It may seem early to plan so far ahead, but there is reason behind magazines beginning Gift Guide planning in July; print leads are much further ahead than online publications. Websites are more … Continue reading “Christmas in July: Gift Guide Season Starts Now”